Media Kit - PolarBoutique | Oh! Canada & Tilly's Adventures Press Resources
🎯 Brand Overview
PolarBoutique is a sustainable Canadian lifestyle brand creating community-driven Canadiana collections that celebrate coast-to-coast destinations with heart and humour. Founded by two Canadian women, the brand features Tilly, a curious polar bear mascot whose travels across 18 Canadian destinations are chosen by customer votes.
Mission Statement
"Life's too short for boring, uninspired stuff! We create Canadian treasures that carry meaning — connecting people to places, memories, and the Canada we love."
Brand Values
- Community-Driven: Customer votes determine product development
- Sustainable: Print-on-demand model reduces waste
- Authentic: Real Canadian places, genuine regional pride
- Playful: Whimsical designs that bring joy to everyday moments
- Inclusive: Multi-generational appeal across Canadian communities
📊 Key Statistics & Market Position
Canadian Destinations Featured
Community-Voted Adventures
Waste Print-on-Demand Model
Regional Representation
Target Market Insights
- Primary: Canadian women who value authenticity, sustainability, and regional pride
- Secondary: Gift buyers seeking meaningful Canadian treasures
- Tertiary: Canadian expats, tourism enthusiasts, multi-generational families
- Values-Driven: Connection, meaning, humour over demographic labels
🏔️ Product Collections
Oh! Canada Collection
Travel gear, totes, and journals featuring uniquely Canadian designs for real-life adventures, weekend getaways, and favorite local spots.
Tilly's Adventures
Location-specific coasters, magnets, and keepsakes celebrating Canadian destinations chosen by community votes.
Regional Collections
Province-specific designs, including "Tilly in Tofino," "Peggy's Cove Paddle," and "Blue Jays & Butter Tarts" themes.
Greeting Cards
Cards that "say what texts can't" — quiet reminders of encouragement, connection, and celebration.
Featured Products by Use Case
- "For your cottage mug rack" — Location-themed coaster sets
- "Gifts for your east coast hostess" — Regional appreciation collections
- "Because every table needs a little Canadiana" — Statement pieces
- "A mug with a memory" — Travel-inspired drinkware
👥 Meet the Founders
Specializes in supporting spiritual midlife solopreneurs and aspiring caffeinated nomads. Happiest when recharging in favourite local cafés with design ideas brewing. Brings travel expertise and community building to PolarBoutique's regional storytelling.
The behind-the-scenes wizard keeps systems humming and digital operations grounded. Brings technical expertise and sustainable business practices to PolarBoutique's growth strategy. Known for her love of all things panda and systematic approach to scaling.
Partnership History
Friends and collaborators for over a decade, combining complementary skills in community building, technology, and sustainable business practices to create an authentic Canadian lifestyle brand.
🎪 Tilly: Brand Mascot & Story Driver
Character Background: Curious baby polar bear with a packed suitcase, ready for new adventures, snacks, and fresh ideas across Canada.
Tilly's Journey Stats
- Destinations Visited: 18 Canadian locations and counting
- Selection Process: Community-voted adventures
- Signature Style: Always travels with snacks, loves collecting moments
- Product Integration: Each destination becomes themed collection
- Educational Component: "Big Little Canadian Adventures" free family resource
🗺️ Featured Destinations Include:
Lake Louise • Prince Edward Island • Tofino • Peggy's Cove • Vancouver Seawalls • And 13+ community-chosen Canadian gems
🌱 Sustainability & Business Model
Environmental Commitment
- Print-on-Demand: Zero-waste production model
- Made-to-Order: Reduces overproduction and inventory waste
- "A little extra kindness for Mother Earth" in every business decision
- Sustainable Materials: Carefully selected eco-conscious suppliers
Business Innovation
- Community-Driven Development: Customers vote on new product themes
- Regional Customization: Location-specific collections without inventory risk
- Multi-Generational Appeal: Products span age groups and use cases
- Tourism Partnership Potential: Regional collections support destination marketing
📈 Market Position & Trends
Industry Trends We're Leading
- Peak Canadiana Season: July-October seasonal demand surge
- Post-2020 Regional Pride: "Proud to be from here" and "small town charm" resonance
- Sustainable Consumer Demand: Values-based purchasing decisions
- Community-Driven Brands: Customer participation in product development
- Multi-Generational Gifting: Products connecting generations through shared Canadian identity
Competitive Differentiation
- Community votes determine product themes vs. designer-driven collections
- Regional specificity vs. generic Canadian symbols
- Whimsical storytelling vs. traditional patriotic messaging
- Sustainable production vs. mass manufacturing
- Multi-use positioning vs. single-purpose souvenirs
🤝 Partnership Opportunities
Tourism Boards
Regional collection development featuring local landmarks, cultural elements, and destination storytelling through Tilly's adventures.
Canadian Travel Bloggers
Collaborative content creation, destination spotlights, and authentic Canadian lifestyle integration.
Women-Owned Canadian Brands
Cross-promotion opportunities with complementary, sustainable, values-driven businesses.
Educational Institutions
Canadian geography and cultural education through Tilly's adventure resources and regional storytelling.
Media Collaboration Ideas
- Seasonal Features: Summer travel, cottage life, Canadian gift guides
- Regional Spotlights: Province-specific collections and destination stories
- Sustainability Stories: Small business environmental responsibility
- Community Features: Customer-driven product development case studies
- Entrepreneurship: Women-owned business journey and partnership stories
📱 Social Media & Digital Presence
Platform Strategy
- Facebook: Community engagement, destination voting, lifestyle content
- Instagram: Visual storytelling, behind-the-scenes, adventure documentation
- LinkedIn: Business insights, entrepreneurship journey, partnership announcements
Hashtag Strategy
Primary: #OhCanada #TillyOnTheGo #CanadianaStyle #CanadianCozy #SustainableCanada
Seasonal: #MidlifeAdventures #TravelCanada #CanadianGifts #WeekendVibes #CottageLife
Business: #WomenEntrepreneurs #CanadianBusiness #CommunityDriven #SustainableMade
📋 Press & Media Information
Story Angles for Media
- Innovation: First Canadian brand using community votes for product development
- Seasonal: Peak Canadiana demand and small business success
- Sustainability: Zero-waste business model in consumer goods
- Regional: Celebrating Canadian destinations beyond major cities
- Community: Building connections through shared Canadian identity
- Entrepreneurship: Midlife women creating meaningful work and impact
Available for Interview Topics
- Community-driven product development strategies
- Sustainable business models for creative entrepreneurs
- Regional tourism marketing through product partnerships
- Women entrepreneurship in the Canadian lifestyle market
- Building authentic brand community in digital spaces
🎁 Media Sample Program
For qualified media and partnership inquiries: We provide product samples and exclusive access to new collections for authentic review and feature opportunities.
📞 Media Contact Information
General Media Inquiries
Email: media@polarboutique.ca
Response Time: 24-48 hours
Partnership Opportunities
Email: connect@polarboutique.ca
Focus: Tourism boards, Canadian brands, content creators
Founder Interviews
Available: Paulette & Jemma
Topics: Entrepreneurship, sustainability, community building
High-Resolution Assets
Available: Product photos, founder headshots, Tilly illustrations
Format: Print and digital ready
📥 Download Media Assets
High-resolution images, founder bios, and brand guidelines available for download
Download Brand Assets Download Product Photos